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an insurance ad
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Wednesday, March 14, 2007
Doctors
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Worst Car Insurance Ad EVER
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This WILL make you rofl
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Allstate - Marina Towers 60-second Spot
Allstate and Leo Burnett USA have recently launched a highly integrated, highly produced campaign - and the buzz on it started about eight weeks ago. Sleepy Chicagoans witnessed a car fly off a city landmark, the Marina Towers, into the Chicago River early one Sunday morning. The action was all due to the filming of the feature spot for the Allstate® Your Choice Auto Insurance with Accident Forgiveness campaign. Every national news network covered the event -- and video and web-sharing sites had footage within hours of the car breaking the water.The culmination of the efforts is a 60-second and 30-second spot that broke during the Allstate Sugar Bowl on January 3rd. The spot, an homage to the car chase movie genre, explains that the chances of a driver being in a movie-style car crash are one in one billion -- but the chances of being in an everyday crash are one in eight. Following the debut, the 60-second versions are running on TV during the Sugar Bowl and during the national championship game, subsequently in national cinemas. The 30-second version will run nationally for four months.All "How'd they do that?" questions will be answered at www.allstate.com/crash. There, a series of "making of" videos explain the ins and outs of the production and behind-the-scenes footage from all involved -- including the director, Phil Joanou. (Joanou most recently directed the movie "Gridiron Gang" and is also known for his work on U2's music videos and a number of commercial productions for brands like Nike and Panasonic.) A print spread in People Magazine, as well as number of single page print ads round out the integrated effort.
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Happy National Pig Day!
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Do you remember the joy of opening a full piggy bank?Unfortunately, it appears that many Americans find a lot morejoy in spending than saving. The U.S. Commerce Department
reported in February that Americans' savings rates continue todecline dramatically to negative levels not seen since theGreat Depression. Statistics indicate that young Americansrank second in bankruptcy demographics and spend nearly 24 percent of household income on debt payments.
It is time Americans meet Benjamin Bankes, the icon of Feedthe Pig, a national public service campaign of the AmericanInstitute of Certified Public Accountants AICPA and AdCouncil. Benjamin serves as a reminder of savings for thecampaign's target audience, 25 to 34 year olds, known asCareer Builders. He inspires them to reignite the savingshabit by taking small, easy steps to take control of their finances.
National Pig Day may last one day, but the savings messages ofthe Feed the Pig campaign are critical throughout the year.Today is the perfect time to begin taking small but meaningfulsteps to save money and learn to control your finances. Here is how
Open a 401k. Check to see if your employer matches apercentage of your contribution. A matching contribution is essentially free money.
Bank your raise or at least a portion of it. If you don't get used to having the extra money, you won't miss it.
If you're carrying student loans, make repaying them a priority over discretionary consumer spending.
Consider raising the deductible on your insurance policy. Forexample, if it is $100, increase it to $200. It will have an impact on your premium payments.
Be energy efficient. Turn down the thermostat, and turn off the lights.
Always pay your credit card bill in full each month to avoidinterest charges. Choose credit cards with cash back rewards and no annual fees. Consider cutting up a credit card.
Dust off your library card. Watch DVDs and get books for free. Many libraries offer free Internet access.
Kick the habit. Smoking is hard on the wallet and your health.
If you are ready to experience the joy of a full piggy bankonce again, visit FeedthePig.org for free financialinformation, tools and calculators help you take control of your finances.
CPA spokespeople are available to reporters to discuss savings tips and other financial literacy topics.
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Radio 1090 - Cat Attack Insurance Commercial
Even you could get attacked by a cat! Do you have insurance to cover the bills?Please check out our website for our audio and video podcasts and much more, at http://www.radio1090.net
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