2008 Ford Taurus - Safest Full-Size Car in America

Safety is at the cornerstone of the new integrated advertising campaign to promote the 2008 Ford Taurus. The ads highlight recent endorsements from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.

In the first television ad, "We Know" which debuts June 18, a father watches his son progress from going for his first bike ride, helmet and all, to getting behind the wheel of his first car. In the background you hear "They never truly know what it means to keep them safe. But we do. We're the car company with more 5 star crash test ratings than anybody in the country." This focus on safety puts the Dad at ease.

Safety Ratings

The 2008 Ford Taurus earned a top safety pick by the Insurance Institute for Highway Safety (IIHS) and the government's highest available five-star ratings in all crash test categories.

The IIHS "Top Safety Pick" rating can only be earned by vehicles that achieve the best-available safety performance in frontal, side and rear collisions and offer electronic stability control. In addition to being the only large family cars to merit IIHS' Top Safety Pick rating, this sedan stand alone for also earning five-star driver and passenger crash test ratings from the National Highway Traffic Safety Administration (NHTSA)

Technorati: airbags car crash dad family five-star ford full-size iihs motor nhtsa pick safest safety sedan taurus testing top

Masterminds - Money Bags - Part 3

Maurizio Percan was the mastermind behind the most sophisticated
auto-parts theft ring in American history, netting himself $14
million a year from 1995-98. Specializing in stolen airbags, he and
his team of thieves annually robbed thousands of cars in NYC,
stripped their airbags, then created an ingenious distribution system
that fooled police, the auto industry and insurance companies for
years. His techniques were so successful his company received Car
Parts MagazineÆs coveted æBusiness of the YearÆ award.

Technorati: airbags bags masterminds maurizio money percan theft

Masterminds - Money Bags - Part 2

Maurizio Percan was the mastermind behind the most sophisticated
auto-parts theft ring in American history, netting himself $14
million a year from 1995-98. Specializing in stolen airbags, he and
his team of thieves annually robbed thousands of cars in NYC,
stripped their airbags, then created an ingenious distribution system
that fooled police, the auto industry and insurance companies for
years. His techniques were so successful his company received Car
Parts MagazineÆs coveted æBusiness of the YearÆ award.

Technorati: airbags bags masterminds maurizio money percan theft

Masterminds - Money Bags - Part 1

Maurizio Percan was the mastermind behind the most sophisticated
auto-parts theft ring in American history, netting himself $14
million a year from 1995-98. Specializing in stolen airbags, he and
his team of thieves annually robbed thousands of cars in NYC,
stripped their airbags, then created an ingenious distribution system
that fooled police, the auto industry and insurance companies for
years. His techniques were so successful his company received Car
Parts MagazineÆs coveted æBusiness of the YearÆ award.

Technorati: airbags bags masterminds maurizio money percan theft