2008 Ford Taurus - Safest Full-Size Car in America

Safety is at the cornerstone of the new integrated advertising campaign to promote the 2008 Ford Taurus. The ads highlight recent endorsements from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.

In the first television ad, "We Know" which debuts June 18, a father watches his son progress from going for his first bike ride, helmet and all, to getting behind the wheel of his first car. In the background you hear "They never truly know what it means to keep them safe. But we do. We're the car company with more 5 star crash test ratings than anybody in the country." This focus on safety puts the Dad at ease.

Safety Ratings

The 2008 Ford Taurus earned a top safety pick by the Insurance Institute for Highway Safety (IIHS) and the government's highest available five-star ratings in all crash test categories.

The IIHS "Top Safety Pick" rating can only be earned by vehicles that achieve the best-available safety performance in frontal, side and rear collisions and offer electronic stability control. In addition to being the only large family cars to merit IIHS' Top Safety Pick rating, this sedan stand alone for also earning five-star driver and passenger crash test ratings from the National Highway Traffic Safety Administration (NHTSA)

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First Crash Tests Of Minicars

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December 2006 (Medialink) -- For the first time, the Insurance Institute for Highway Safety has tested the smallest vehicles sold in the US market, which gain popularity as fuel prices rise. Now these cars are rated for comparison of occupant protection in front, side, and rear crashes. The Nissan Versa earns good ratings in all three tests. Two other cars earn good ratings in front and side but not rear tests. Crash test results indicate which vehicles in each weight category afford the best protection in real-world crashes, and this round of tests reveals big differences among the smallest cars. ---------------------------------------------------------------- ----------------- Produced for the Insurance Institute for Highway Safety

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