THE ADVERTISING COUNCIL AND AICPA LAUNCH NEW PSA TO...

THE ADVERTISING COUNCIL AND AICPA LAUNCH NEW PSA TO ENCOURAGE 25-34 YEAR OLDS TO SAVE

The Advertising Council, in partnership with the American Institute of Certified Public Accountants (AICPA), announced today the release of a new public service advertisement (PSA) designed to teach Americans between the ages of 25 and 34 how to take control of their finances and make saving a part of their lifestyle.

Alarming evidence reported in a study* conducted by Harris Interactive and commissioned by AICPA, further shows the need for the financial literacy campaign. The research concludes that Americans, especially young adult Americans (ages 18-34), need to become better prepared for their current and future financial needs. According to the study, more than a third (38%) of young adult Americans are putting off life decisions such as buying a home, paying for medical insurance, continuing higher education, and even delaying marriage for financial reasons. More than half (54%) believe they can't afford to buy a home. One-quarter (25%) are considering a second or part-time job to cover current expenses.

Technorati: 27824 advertising council financial future multivu rubicam young

THE ADVERTISING COUNCIL AND AICPA LAUNCH NEW PSA TO ENCOURAGE 25

Video powered by Metacafe

The Advertising Council, in partnership with the American Institute of Certified Public Accountants (AICPA), announced today the release of a new public service advertisement (PSA) designed to teach Americans between the ages of 25 and 34 how to take control of their finances and make saving a part of their lifestyle.

Alarming evidence reported in a study* conducted by Harris Interactive and commissioned by AICPA, further shows the need for the financial literacy campaign. The research concludes that Americans, especially young adult Americans (ages 18-34), need to become better prepared for their current and future financial needs. According to the study, more than a third (38%) of young adult Americans are putting off life decisions such as buying a home, paying for medical insurance, continuing higher education, and even delaying marriage for financial reasons. More than half (54%) believe they can't afford to buy a home. One-quarter (25%) are considering a second or part-time job to cover current expenses.

Technorati: 27944 advertising american certified council financial future institute multivu rubicam young